The way methods of innovation are organised, leading to the 20th century's most striking advances, is now changing. Users are gradually becoming players in businesses' innovation processes.
How has this trend emerged? What are the impacts on business-consumer relations? What concrete examples of products and services ? What sustainable role can this trend play in the move towards technical progress?
How were the majority of the scientific and technical innovations which marked the 20th century developed? Primarily thanks to corporate R&D laboratories, universities and the army.
The relationship with the users of these innovations is traditionally established via mediators: public/private experts or marketers responsible for assessing needs and potential markets. The last link in the innovation chain is the beneficiary: patients in the case of medical research, farmers when it comes to agricultural biotechnology, society as a whole with information technologies...
Until now, the consumer's role has been purely dichotomic: to sanction the innovation by adopting it or reject it. In other words, the consumer's creatively was quite simply absent from the corporate culture of the last century.
How were the majority of the scientific and technical innovations which marked the 20[htmlcode]th[/htmlcode] century developed? Primarily thanks to corporate R&D laboratories, universities and the army.
The relationship with the users of these innovations is traditionally established via mediators: public/private experts or marketers responsible for assessing needs and potential markets. The last link in the innovation chain is the beneficiary: patients in the case of medical research, farmers when it comes to agricultural biotechnology, society as a whole with information technologies...
Until now, the consumer's role has been purely dichotomic: to sanction the innovation by adopting it or reject it. In other words, the consumer's creatively was quite simply absent from the corporate culture of the last century.
How were the majority of the scientific and technical innovations which marked the 20th century developed? Primarily thanks to corporate R&D laboratories, universities and the army.
The relationship with the users of these innovations is traditionally established via mediators: public/private experts or marketers responsible for assessing needs and potential markets. The last link in the innovation chain is the beneficiary: patients in the case of medical research, farmers when it comes to agricultural biotechnology, society as a whole with information technologies...
Until now, the consumer's role has been purely dichotomic: to sanction the innovation by adopting it or reject it. In other words, the consumer's creatively was quite simply absent from the corporate culture of the last century.
But the world is changing, the recipients of innovation are beginning to lay claim to a role higher up in the innovation chain. For example:
patients themselves are getting organised to be able to control research programmes into certain illnesses such as muscular dystrophy, aids…;
farmers who a claiming collective intellectual rights over traditional know-how in the field of crop seeds;
citizens conferences being organised to discuss the risks and opportunities linked to certain major research programmes.
This phenomenon, which impacts all fields of innovation, is particularly pregnant in the information society. Indeed, on the fringe of conventional innovation cycles in R&D centres, some of the major innovations in the world of the Internet, which are already shaping our daily digital practices, were developed by just a few enthusiastic geniuses. This is the case with P2P, WiFi, wikis, Linux and a great many open source software applications, as well as Sims, MP3 and divX. How can we explain such an upheaval of the innovation model?
But the world is changing, the recipients of innovation are beginning to lay claim to a role higher up in the innovation chain. For example:
patients themselves are getting organised to be able to control research programmes into certain illnesses such as muscular dystrophy, aids…;
farmers who a claiming collective intellectual rights over traditional know-how in the field of crop seeds;
citizens conferences being organised to discuss the risks and opportunities linked to certain major research programmes.
This phenomenon, which impacts all fields of innovation, is particularly pregnant in the information society. Indeed, on the fringe of conventional innovation cycles in R&D centres, some of the major innovations in the world of the Internet, which are already shaping our daily digital practices, were developed by just a few enthusiastic geniuses. This is the case with P2P, WiFi, wikis, Linux and a great many open source software applications, as well as Sims, MP3 and divX. How can we explain such an upheaval of the innovation model?
Over the past few years, the development of the information society has generated new conditions of access to knowledge and opened up new means of expression and creativity for "information" man.
The technical attributes of this society have become more democratic:
widespread broadband access, ownership of a computer and digital content capture, creation, retouching, printing and distribution tools;
massive and exponential digitisation of content;
development of cultural capital, increase in multimedia leisure consumption, extension and diversification of cultural universes.
Nowadays, individuals can live our their passion, develop expertise close to that of a professional and quench their thirst for achievement in the digital world. Self-achievement and the feeling of belonging, existing in the information society are increasingly more a question of creation: producing, distribution and submitting one's productions to the judgement of one's peers.
Over the past few years, the development of the information society has generated new conditions of access to knowledge and opened up new means of expression and creativity for "information" man.
The technical attributes of this society have become more democratic:
widespread broadband access, ownership of a computer and digital content capture, creation, retouching, printing and distribution tools;
massive and exponential digitisation of content;
development of cultural capital, increase in multimedia leisure consumption, extension and diversification of cultural universes.
Nowadays, individuals can live our their passion, develop expertise close to that of a professional and quench their thirst for achievement in the digital world. Self-achievement and the feeling of belonging, existing in the information society are increasingly more a question of creation: producing, distribution and submitting one's productions to the judgement of one's peers.
Ce concours est destiné à tous les étudiants majeurs de l'enseignement supérieur. Le thème de l'année 2008 est : "Rêvez les produits et services autour de la fibre".
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